Why Overlooking Article Relevancy Is A Big Mistake
You have to keep your articles relevant to the general subject of your website. Failure to do this will cause you to lose search engine value as well as visitor credibility.
What do we mean by relevant?
“Relevant” means “related to.” Basically, any subject you can tie in some way to your main business can seem relevant in an article. If you are selling a startup kit for small businesses, you can generate a list of relevant topics that will interest visitors and keep search engines happy:
The pitfalls of starting a small business
Internet versus brick-and-mortar startup business
Tax tips for business owners
The pitfalls of starting a small business
Basic equipment business startups need
Good reasons to start a small business
How to get a startup loan
Of course this is only some of the list you could come up with. a site on small businesses can generate quite a few articles that are relevant.
But what if you sell homemade dog treats?
Niche markets can be a bit more difficult when it comes to determining relevant content. If your topic or area of expertise is narrow, consider branching out the subjects of your articles to include other areas that may be of interest to those visiting your website.
In the example above, you can assume that most of your visitors and potential customers own dogs. With that taken into consideration, there are plenty of topics you can write or purchase informative articles on that will interest visitors and help solidify your expert status. For instance:
Pet grooming tips
Housebreaking tips for puppies
The best dog breeds for households with children
Pet grooming tips
Whether dogs should wear sweaters
How to vacation with your dog
Pet grooming tips
You will notice that all of these topics are a natural extension of the main business. That would be dogs and dog owners. Since each of them is related to the website, a mention of homeade dog treats can be included naturally in each article.
So how do you find relevant topics?
If you’re stuck for relevant subject areas, a keyword tool can help you generate more ideas. There are a number of free online keyword generators that can jumpstart your brainstorming process and reveal topics you might not have considered
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